eating  for  the  green  apple

Who are we?

EGA is a New York City government campaign that aims to encourage the consumption of fewer animal-based foods in order to reduce 
the impact on climate change.

The NYC government has already exhibited foresight and commitment 

to addressing climate change and responsible growth, through the
comprehensive policy programme, PlaNYC. A missing category in 
this plan, however, is food production and agriculture. 

The campaign will engage New York City residents of various ages, 

ethnic backgrounds, and geographical location, through a city-wide 
campaign consisting of posters strategically placed in subways as 
well as buses, bus stops, as well as billboards dispersed throughout the city.

This campaign has the potential to revolutionize the food and climate 
change movement. This kind of leadership exhibited by NYC will be sure 
to recieve national and global attention and will exemplify how a city 
as diverse and populous as NYC can make a meaningful difference 
in both reducing our ecological impact as well as fostering a city-wide 
cool food culture. 


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Why Get Involved?

     “Refusing meat is the single most effective thing you can do to reduce your             carbon footprint”
                           -Live Earth Global Warming Survival Handbook

The livestock industry alone is responsible for 18 percent of global greenhouse gas (GHG) emissions (more than the transportation sector!)
An estimated 1,800 to 2,500 gallons of water go into a single pound of beefSoy tofu, on the other hand produced in California requires 220 gallons of water per pound. This is a big enough difference that if you replaced a 1/4 hamburger with a ½ of a veggieburger you would save at least 340 gallons of water.

The livestock sector occupies about 30% of the land surface on the entire planet. 

Beef production generates more than 13 times the total greenhouse gas emissions from chicken production. 

More than half of the world's crops are used to feed animals, not people.
The livestock industry is responsible for depleting seventy-percent of the old growth forests of the Amazon. 

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